Background
Nowadays, no one can go on line without clicking a bunch of “I Agree” buttons. What’s behind the 1-second clicking action is the so-called term of service (TOS), that you agree to give up lots of rights unconsciously. Not many people will have the patient to read the TOS, even though they want to, the TOS is not designed to be readable. Like it or not, the little “I Agree” button is binding the user with service provider with legal enforcement. “Given the emphasis placed on a user’s assent, courts favor finding a binding agreement where the user engages in affirmative conduct acknowledging the terms of a TOS. For instance, a genuine click wrap agreement, in which a service provider places a TOS just adjacent to or below a click-button (or check-box), has been held to be sufficient to indicate the user agreed to the listed terms.”(Bayley, 2009). Hence, some companies’ TOS gradually become term of abuse, which eats up users’ privacy, copyright and ownership. It’s important to let users be aware of the serious status. Then we can cross the finger to hope more decent companies survive in the on-line service industry.
How service providers abuse users?
Here is the first example: All Your Apps Are Belong to Apple. As much as we wish giant company like Apple would choose do no evil with its market power, the truth is that they hire more talent lawyers to erode user rights. Let’s look at some highlights from Lohmann’s article(Lohmann, 2010):
- App Store Only: Section 7.2 makes it clear that any applications developed using Apple’s SDK may only be publicly distributed through the App Store, and that Apple can reject an app for any reason, even if it meets all the formal requirements disclosed by Apple.
- Kill Your App Any Time: Section 8 makes it clear that Apple can “revoke the digital certificate of any of Your Applications at any time.” Steve Jobs has confirmed that Apple can remotely disable apps, even after users have installed them. This contract provision would appear to allow that.
How ridiculous Apple’s TOS? Once the users upload the applications they write to Apple store, Apple becomes the king of your knowledge kingdom. Users are so humble in front of TOS. Similar to Apple’s TOS, Amazon had the same behavior: Amazon Erases Orwell Books From Kindle without users’ agreement.(Brad, 2009) Another classic example is Blizzard’s WOW case(Sherwin, Pearlman, & Mableson, 2008). I guess mot many users aware of “Blizzard owns the content you create in WOW.” So, users can’t sell the character they created, despite the time/money users spent.
How TOS affects your rights?
TOS not just specify how users can operate or use the service provided by companies like Apple, Facebook or Google. More importantly, it grants companies legal rights to deprive users of their elementary liberties. The first shaky right is privacy. On-line service providers collect your personal information for not just data mining the market strategy, but also make profit from selling your privacy to third parties. The second one will be copyright. For instance, Second Life allows users to buy and sell ‘content’ (i.e., Linden $), but holds the right to regulate this content if they choose. And Second Life is not alone. Blizzard or Facebook also claimed that they have what ever you create via their service site. User created content does not belong to user anymore. Under the limitation of TOS, users can’t even choose to cheat in the on-line game. Derived from the problem of copyright, TOS greatly changed the meaning of ownership. Let’s take a look at one section of Facebook TOS:
“You hereby grant Facebook an irrevocable, perpetual, non-exclusive, transferable, fully paid, worldwide license (with the right to sublicense) to (a) use, copy, publish, stream, store, retain, publicly perform or display, transmit, scan, reformat, modify, edit, frame, translate, excerpt, adapt, create derivative works and distribute (through multiple tiers), any User Content you (i) Post on or in connection with the Facebook Service or the promotion thereof subject only to your privacy settings or (ii) enable a user to Post, including by offering a Share Link on your website and (b) to use your name, likeness and image for any purpose, including commercial or advertising, each of (a) and (b) on or in connection with the Facebook Service or the promotion thereof.”(Walters, 2009)
Hence, even users kill the Facebook accounts, the right of the content is still controlled by Facebook not end users. The Apple TOS is worse than Facebook because they don’t even allow you to sell the application to other companies even though Apple refuses your application to be sold in Apple App store. Who owns the ownership of what users pay or what users create? The companies with lots of lawyers! They don’t need to buy ownership from end users; they just need to add another term in the TOS.
Problems of current TOS
TOS, acting as a contract, binds users with agreed terms legally. Unlike the normal contract, TOS is the contract that users either take it all or leave it. Users never get a chance to negotiate their contents. TOS provisions are usually written by the service providers themselves without having conversations with users. It’s a one-side story. The supporters of TOS often said, “If you don’t like the TOS, you can jump to other service providers.” But, does users really have the freedom of choice? Not necessary. What if every service providers in X industry all decide to abuse the TOS, then the choice of switching service providers no longer exists. It is very possible that the followers of Facebook/Amazon/Apple all claim the user generated content belongs to service providers and they are legally to treat you privacy as nothing. The TOS abuse only hurts user rights not companies. This nature greatly increases company’s incentives to abuse the TOS. Even though users want to read TOS carefully before choosing one service, TOS is not designed to be human readable. Not every company will act like youtube to provide a readable “Community Guidelines”(Youtube, 2010) to help users understanding the TOS. It’s easier to deceive users if TOS is confusing.
Solutions
What can we do to make TOS better? We’ve heard the phrase like “self-regulation.” For instance, in February 2009, FCC proposes the ”Self-Regulatory Principles for Online Behavioral Advertising.” (Federal Trade Commision, 2009) The Self-Regulatory Program consists of seven Principles such as data security, education, transparency and etc. FCC hopes these principles will help online advertisers to better protect consumers’ privacy while collecting information about their online activities. Does it really works? The opinion from Center for Democracy & Technology is not so optimistic as FCC is. “Although progress has been made in expanding self-regulatory efforts, self-regulation alone will continue to be insufficient to adequately protect consumers in regards to behavioral advertising. Not only do recently revised self-regulatory principles still fall short even as written, but also the online advertising industry has historically failed to fully implement its self-regulatory principles. ”(Center for Democracy & Technology, 2009)
So, if self-regulation does not work very well. Can we use “Standard form contract” to protect user rights in TOS? As the Wiki described “Standard form contract is a contract between two parties that does not allow for negotiation, i.e. take it or leave it. It is often a contract that is entered into between unequal bargaining partners.” (wikipedia, 2010) What if we have standard form contract to scope the minimum protection of user rights in TOS? Then, can we have the better privacy/copyright/ownership? The problem is that, the service discrepancy between different online content providers is huge. We may have standard form contract to regulate traveling or parking industry, but can we apply the same principle on Facebook, Blizzard, Amazon or Apple? It sounds difficult. But, doing something is better than doing nothing. Hope one day, TOS is not just one side story in favor of on line service providers.
Reference
Bayley, E. (2009, November). The Clicks That Bind: Ways Users “Agree” to Online Terms of Service. Retrieved from Electronic Frontier Foundation: http://www.eff.org/wp/clicks-bind-ways-users-agree-online-terms-service
Brad, S. (2009, July). Amazon Erases Orwell Books From Kindle. Retrieved from New York Times: http://www.nytimes.com/2009/07/18/technology/companies/18amazon.html
Center for Democracy & Technology. (2009, December). Online Behavioral Advertising: Industry’s Current Self-Regulatory Framework Is Necessary, But Still Insufficient On Its Own To Protect Consumers. Retrieved March 2010, from Center for Democracy & Technology: http://www.cdt.org/policy/online-behavioral-advertising-industry’s-current-self-regulatory-framework-necessary-still-in
Federal Trade Commision. (2009, February). FTC Staff Revises Online Behavioral Advertising Principles. Retrieved March 2010, from Federal Trade Commision: http://www.ftc.gov/opa/2009/02/behavad.shtm
Lohmann, F. v. (2010, March). UPDATED: All Your Apps Are Belong to Apple: The iPhone Developer Program License Agreement. Retrieved from http://www.eff.org/deeplinks/2010/03/iphone-developer-program-license-agreement-all
Sherwin, S., Pearlman, J., & Mableson, C. J. (2008, May). MDY Cheating at WOW Bad or copyright infringement. Retrieved from publicknowledge.org: http://www.publicknowledge.org/pdf/pk-amicus-20080502.pdf
Walters, C. (2009, February). Facebook’s New Terms Of Service: “We Can Do Anything We Want With Your Content. Forever.”. Retrieved from consumerist: http://consumerist.com/2009/02/facebooks-new-terms-of-service-we-can-do-anything-we-want-with-your-content-forever.html
wikipedia. (2010). standard form contract. Retrieved March 8, 2010, from wikipedia: http://en.wikipedia.org/wiki/Standard_form_contract
Youtube. (2010). Community Guidelines. Retrieved March 2010, from Youtube: http://www.youtube.com/t/community_guidelines