http://brianrowe.org/IMT550/2010/03/04/omg-the-ftc-is-going-to-regulate-bloggers-wtf/ Class Blog for IMT 550, Winter 2010, @ UW Ischool Wed, 17 Mar 2010 09:17:39 +0000 hourly 1 http://wordpress.org/?v=3.3 http://brianrowe.org/IMT550/2010/03/04/omg-the-ftc-is-going-to-regulate-bloggers-wtf/comment-page-1/#comment-164 AHegde Mon, 08 Mar 2010 21:50:05 +0000 http://brianrowe.org/IMT550/?p=382#comment-164 Small time bloggers today are an important element in "spreading the word" about products. As Nick has mentioned in this article, it is the smaller bloggers referred to as "the tail" rather than big famous online advertising agencies that drive the popularity of a product. To back this statement, I have evidence from the research my team and I have been conducting as a part of our capstone on Online Virality. I agree that it may not necessarily change a faithful reader's opinion just if the blogger mentioned that they received a free product from the company they are writing about. There shouldn't be a law that tells bloggers what to write. It is however the writer's moral responsibility to share this knowledge with his readers. Small time bloggers today are an important element in “spreading the word” about products. As Nick has mentioned in this article, it is the smaller bloggers referred to as “the tail” rather than big famous online advertising agencies that drive the popularity of a product. To back this statement, I have evidence from the research my team and I have been conducting as a part of our capstone on Online Virality. I agree that it may not necessarily change a faithful reader’s opinion just if the blogger mentioned that they received a free product from the company they are writing about. There shouldn’t be a law that tells bloggers what to write. It is however the writer’s moral responsibility to share this knowledge with his readers.

]]>