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{ Author Archives } Andrew

Behavioral Ads & Privacy: FTC Allows Industry to Self-Regulate Activities, For Now?

On March 15, 2010, a coalition of marketing associations will require members to display a unique “I” icon with ads that are targeted at users based on data collected about their web activity which includes search queries, web pages visited and content viewed. It is an attempt by the industry to alleviate user privacy concerns [...]

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2010 03 09 Uncategorized Comments (1)

Microsoft’s Bing: Reducing Storage of IP Addresses to Six Months

Back on January 18, 2010, Microsoft announced that they would make advances with search privacy for Bing by shortening the amount of time it stores IP addresses of search queries from 18 months to six months.  The company will delete IP addresses after six months but retain cookies and other session IDs for 18 months. [...]

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2010 03 07 Uncategorized Comments (3)