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{ Tag Archives } FTC

Behavioral Ads & Privacy: FTC Allows Industry to Self-Regulate Activities, For Now?

On March 15, 2010, a coalition of marketing associations will require members to display a unique “I” icon with ads that are targeted at users based on data collected about their web activity which includes search queries, web pages visited and content viewed. It is an attempt by the industry to alleviate user privacy concerns [...]

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OMG, the FTC is going to regulate bloggers, WTF?

FTC   FTW
Last October, the Federal Trade Commission introduced a new of set of rules that would require bloggers, tweeters, etc… to disclose any free products they received or financial interests in products they review.  As Wired Magazine put it, the FTC is trying to, “prevent the net from being flooded with paid-for reviews which [...]

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